For many companies, managing social media still happens by entering the platform either on a mobile device or desktop. In a digital era where customers reach out on various platforms, content must be published, and ads scheduled, having a ton of different apps and websites to run can be a mess.
Luckily, social media management systems bring some sense into the chaos.
Benefits of social media management systems
Easy way to publish and schedule. Instead of having to keep a track on what to post to different channels and create the post directly on various platforms, with a social media management system you have one simple calendar that allows you to schedule all posts at once to every channel you use.
Access to all messages. No more jumping between different channels to make sure every message is answered to. With social media management systems, you can access the inboxes of different platforms and answer to messages directly on the platform.
Safe access. Having access to every social media via one platform means that your personnel – or even you – doesn’t have to have every business account logged in on your personal phone or other device.
Campaign tracking. Most systems allow you to do campaign tracking, such as tagging your links to track how the ad campaigns perform and what posts have led to website clicks or leads.
Reporting and other analysis. Most services allow you to create custom reports and in addition, analyse things such as your competitors and your own media visibility.
Choose a platform best for your budget and needs
Hootsuite is one of the most widely known social media management platforms. It supports the main channels, Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. The pricing starts from $39 a month with a 30-day free trial.
Eclincher is one of the top providers in the market. It offers a wide range of services, allowing you to add various channels from Facebook and Instagram all the way to TikTok and YouTube. In addition, they cooperate with platforms such as Bitly, Unsplash, and Canva. The pricing starts from $59 a month with a 14-day free trial.
Agorapulse offers multiple different packages, one of which is free. The free version allows Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest posting and social inbox, Twitter excluded. The priced packages start from 79€ a month with a 30-day trial period.
Loomly offers all the basic channels, just like the rest of the services, but in addition, they support platforms such as TikTok and Snapchat. They also offer a possibility to integrate the system with programs like Slack and Microsoft Teams to receive notifications. The pricing starts with $25 a month with a 15-day free trial period.