Home > Startups > Fundraising > Salonkee Raised €1 Million From Private And Institutional Investors

Salonkee Raised €1 Million From Private And Institutional Investors


Launched in March 2017, Salonkee quickly became Luxembourg’s go to platform to book Hair, Beauty, and Wellness appointments online. Today, thousands of customers use Salonkee to book their appointments online each week. And over time, Salonkee grew to much more than just a simple online bookings platform.
(Featured Image (from the left to the right): Samuel Faber (COO/CFO), Andre Stehle (CTO), Tom Michels (CEO), Alexandre J. Claro (CMO), Gilberto Fernandes Cardoso (CSO) / Image Credit © Salonkee)

“Initially, we started with a digital calendar and simple-to-use, yet highly-customized, online bookings for the hair and beauty sector. Today we are providing an innovative and full-fledged salon management solution to our partners”, said Tom Michels, CEO of Salonkee. “Smart online bookings, automated reminder SMS, informative analytics, and a fully integrated Point-of-Sale solution are among our most loved features, helping our partner salons to stay one step ahead of the competition.”

After successfully graduating from Luxinnovation’s ‘Fit4Start’ program in 2018, Salonkee started planning their international expansion. This €1 million seed round represents a major milestone in the path of the young Luxembourgish company. The round was led by Luxembourg-based venture fund Expon Capital, through its Digital Tech Fund, with participation from multiple private investors.

“We are in the middle of a massive shift towards innovation and fully integrated digital solutions in the industry, and we are determined to play a major role in accelerating this trend.”

“We had the chance to meet Tom during the ‘Fit4Start’ program, and we were impressed by his ability to learn fast. He is deeply entrepreneurial: focused on results, customer satisfaction, and building a sustainable path to success,” confided Expon Capital Partners. “Tom and his team have the potential to become an important player in this market segment, and we are proud to support them in this exciting journey”.

“Today, a vast majority of all Hair, Beauty, and Wellness salons in Europe are still using pen and paper,” explained Tom Michels. “However, we are in the middle of a massive shift towards innovation and fully integrated digital solutions in the industry, and we are determined to play a major role in accelerating this trend.”

With the new capital, Salonkee is planning to further improve its product offering and rapidly grow the team to scale its activities beyond Luxembourg.

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