Warehouse is officially opening its doors this weekend in Luxembourg on the initiative of Parcours, a new social media marketing agency. We asked Thierry Henschen, Creative Director of the agency to detail this new venture and what this new space is all about. If you’re around this weekend, stop by Gasperich district.
(Featured Image: Warehouse, the new spot for vintage design and fashion in Luxembourg and a cultural hub for creative thinking / Image Credit © Thierry Henschen)
What is Warehouse concept about?
Warehouse is a newly established space in Luxembourg dedicated to vintage, creative businesses, media and culture. Bringing together a diverse and complementary group of creatives and entrepreneurs, Warehouse aims to make its mark in the Luxembourg cultural scene.
The concept behind Warehouse is a creative space that offers vintage goods from clothes to furniture, with an integrated marketing agency, photo studio, make up studio and hangout place. It’s also used as an exhibition space and for hosting workshops ranging from furniture design and upcycling to social media marketing insides. A small scale circular economy model with different members like, Younik Vintage, Oddhaus Vintage, Parcours (Social Media Marketing), Sophie Margue (Photographer), Valentina Becker (Professional Make-up), Old is good “Vintage Garage“, The AA, Narli Magazine.
How did you come up with the idea?
The idea behind Warehouse came after a call from Alina (Oddhaus Vintage) who I met at my Younik Vintage events. You gotta see this place in Gasperich she said and quickly we came up with the idea to start a creative space with a vintage showroom/shop where we can host events and have workshops from all kinds and where we can work on new ideas for vintage events and all sorts of cool stuff. After my 7 years stay in Berlin I gained enough creative inspiration that I knew how the final result should look like.
Luxembourg’s co-working ecosystem is booming. How do you position this new place?
Warehouse is different because the idea behind it is a cultural hub where every member has its defined status to grow the name Warehouse. Parcours is doing the marketing, Younik is hosting events in off-locations, Oddhaus Vintage has a fix showroom to visit on appointment, Sophie Margue is taking the pictures, Valentina Becker is doing the make up for the shootings and the AA is the voice to Millennials with vintage clothes.
How does Warehouse work? Daily pass, monthly membership…?
Warehouse does not have free space right now for external companies but can be used for art galleries, yoga sessions, workshops, events and photo shootings.
What do you expect from Warehouse?
I expect Warehouse to be the main spot for vintage design and fashion in Luxembourg and a cultural hub for creative thinking.