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Finding a market that has not yet been disrupted is no easy task. Entrepreneurs Pit Zens and Antoine Hron, however, have identified a niche in which their digital and ecological approach could make an impact: dry-cleaning and laundry services. The pair have just launched Klin, and are now offering their service to individuals and businesses.
(Featured Image: Antoine Hron and Pit Zens founded a new dry-cleaning service / Image Credit © Olivier Minaire)

Disrupting the dry-cleaning industry

The days of conventional dry-cleaner’s are over as are the frequent trips to drop off and pick up clothes. It’s time for an upgrade. No need to lift a finger as Klin picks up your laundry and brings it back clean. In addition, the startup guarantees that your laundry will be washed in an environmentally-friendly way. Zens and Hron placed significant focus on attracting customers who are inclined toward services promoting innovation and positive environmental impact.  “We offer customers a simple, green digital experience for the treatment of their clothes,” says Hron. Up against large dry-cleaning companies, independent drycleaner’s and private concierges, Klin relies on the digitalization of its offer, a home delivery approach and its flexibility to make a difference. “Local businesses have difficulties developing their services,” explains Zens. “We are very clearly targeting a population of young, dynamic executives who want to outsource this task, either individually or through their companies, which can offer them this extra service.”

“The dry-cleaning and laundry industry is one of the most polluting in the market. That’s why we decided to use the minimum amount of chemicals as well as reusable packaging.”

Uniting technology and ecology

The two founders did not cut corners and invested significantly into modern products: “smart” washing machines that reduce water consumption, solvent and electric dryers that consume less gas, and cleaning products with EU ecolabels. Located in one of Technoport’s warehouses in Foetz, the machines have been running at full capacity for a few weeks. “The dry-cleaning and laundry industry is one of the most polluting in the market. That’s why we decided to use the minimum amount of chemicals as well as reusable packaging,” says Hron. “Similarly, we maximize logistics to reduce our carbon footprint with transport.”

“Customers no longer need to manage their laundry, and they receive a digital receipt as soon as their order is taken care of.”

Digital first

As if its ecological benefits were not enough, Zens and Hron have also prioritized user-friendliness thanks to their digital platform. “Customers can choose pick-up and delivery times, an advantage not yet offered by our competitors,” adds Hron. “Customers no longer need to manage their laundry, and they receive a digital receipt as soon as their order is taken care of. Lastly, we guarantee delivery within 48 hours.” Klin’s goal is to attract companies looking to enhance their CSR policy and human resources strategy, and individuals in need of hassle-free, quick service.


This article was first published in the 8th issue of SILICON magazine. Be the first to read SILICON articles on paper before they’re posted online, plus read exclusive features and interviews that only appear in the print edition, by subscribing online.

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